As per provisional knowledge acquired from the Bureau of Immigration, the Overseas Vacationer Arrivals (FTAs) in India throughout January to April 2023 reached 79 per cent of FTAs throughout the identical interval in 2019. The Ministry of Tourism endeavours to place India as a most popular tourism vacation spot within the tourism producing markets to advertise numerous tourism merchandise and locations and to extend India’s share within the world tourism market. The goals are met via an built-in advertising and marketing and promotional technique and a synergised marketing campaign in affiliation with the Journey Commerce, State Governments and Indian Missions abroad.
The promotional actions embrace participation in journey gala’s and exhibitions; promoting within the native print, digital and out of doors media; organising street reveals, India Evenings, seminars and workshops; organising and supporting Indian meals and cultural festivals; providing brochure help to tour operators, and joint promoting/ joint promotions with airways, tour operators and different organisations and many others. So as to increase customer arrival, Ministry of Tourism, Authorities of India has declared ‘Unbelievable India! Go to India Yr 2023’ marketing campaign.
The Ministry of Tourism has been working very intently with Ministry of House Affairs and Ministry of Exterior Affairs to ease the visa regime within the nation as nicely. The E-Visa scheme is now out there to the nationals of 166 international locations and is on the market in following 5 classes: Vacationer Visa, E-Enterprise Visa, E-Medical Visa, E-Convention Visa and E-Medical Attendant. The E-Visa is legitimate for entry via 29 designated Airports and 5 designated seaports.