Travelodge acquires first ibis lodge – Enterprise Traveller

Travelodge has opened its second lodge within the Northamptonshire city of Wellingborough, following the group’s first acquisition of an ibis property.

In recent times there have been a number of Travelodge motels switching to the ibis model, together with two properties at Heathrow in 2021, and 9 motels becoming a member of the ibis Finances model in the identical 12 months.

However this settlement sees the reverse, with the previous ibis Wellingborough being reflagged because the Wellingborough Travelodge, following a joint determination by AccorInvest and the earlier landlord to terminate the lease.

The 78-room property situated on the Wilby Method roundabout junction on the A45, and is Travelodge’s tenth lodge in Northamptonshire.

The group mentioned that the property has been upgraded to Travelodge’s newest budget-luxe specs, together with an on-site Bar Café, new reception space, and rooms that includes bedside charging ports, blackout curtains and an armchair.

In August the group printed an replace on the rollout of its budget-luxe revamp, with a complete of 55 properties set to learn from the brand new design this 12 months, and round 20 per cent of Travelodge motels to function the design by the tip of the 12 months.

Round 20 per cent of Travelodge motels to function budget-luxe design by 12 months finish

Commenting on the information Tony O’Brien, Travelodge’s UK growth director, mentioned:

“We’re delighted to broaden our lodge community with the acquisition of our first Ibis lodge in Wellingborough and turn into the city’s largest lodge chain. This new addition boosts our lodge community to just about 600 motels throughout the UK, Eire and Spain.

“It additionally showcases that we function an adaptable enterprise mannequin and we’ve the experience to transform not simply present motels however empty workplace and retail house right into a profitable Travelodge lodge.

“Over the past 5 years we’ve opened greater than 60 new motels and this contains the acquisition of present branded motels, workplace and retail conversions, in addition to new construct and mixed-use developments.

“As we glance to the longer term, Northamptonshire is rising at tempo and, attributable to its scenic and commuter-friendly location, it’s attracting extra enterprise and leisure travellers than ever earlier than.

“Nevertheless, there stays a scarcity of fine high quality and nice worth lodging throughout the county. Due to this fact to fulfil this rising demand we’re actively seeking to open our first lodge in Corby. This enlargement programme may symbolize a multi-million pound funding for third social gathering buyers and create 25 new jobs for locals.”